ALYSSA
STEWART

Sales & Event Coordinator, Marketing Assistant

Beets Hospitality: Casa Real and Palm Event Center

• Developed and implemented new social media strategies across multiple platforms, creating on-trend content featuring events, promotions, and client/vendor collaborations, while managing correspondences with potential and current clients and vendors.

• Tracked the analytics of multiple social media platforms for both the Casa Real and Palm Event Center venue brand pages with regards to Impressions, Likes, Follows, and Demographics to expand our presence and maximize exposure.

• Implemented a new design for our venues' onsite showcases, driving greater event sales.

• Utilized strong sales skills to secure bookings with high-value VIP clients for our venues.

• Redesigned event signage, balancing current design trends while maintaining a cohesive brand aesthetic.

• Provided comprehensive, hands-on coordination services for both private and corporate clients beginning with venue site tours, event planning, coordination of outside vendors and industry partners, management of contracts and invoices, and completing the coordination and execution of the planned logistics and timelines for corporate events and high-end weddings at both Palm Event Center in the Vineyard and Casa Real at Ruby Hill Winery.

• Logistics of the planning effort included, but was not limited to: hosting detailed planning meetings with clients to create and organize event timelines, onsite catering operations, menu management and enhancements, and venue set up diagrams, customized for each client. Coordination throughout the events entailed providing detailed execution of timeline, set up, guest management, and staff oversight. Communication with and management of vendors would start during the planning process and was maintained throughout the event, ensuring every client has a smooth, easy, and enjoyable experience.