ALYSSA
STEWART

GRAPHIC DESIGN & MARKETING

Work Experience

Main Work Experience

Sales & Event Coordinator, Marketing Assistant

Beets Hospitality: Casa Real and Palm Event Center

Event Coordination and Planning for Palm Event Center in the Vineyard and Casa Real at Ruby Hill Winery; servicing weddings and corporate events.
Developed and implemented new social media strategies across multiple platforms.
Kept Instagram accounts up-to-date with relevant and in-trend content from events, promotions and collaborations with clients and vendors by generating consistent media content on a daily basis and managing correspondences with potential and current clients and vendors.
Implemented a new design for our venues' onsite showcase, driving greater event sales.
Designed updated signage to be used during events; keeping current trends while maintaining a universal look at the forefront of design.
Tracking the analytics of multiple social media platforms for both the Casa Real and Palm Event Center venue brand pages with regards to Impressions, Likes, Follows, and Demographics to expand our presence and maximize exposure.
Provided hands-on coordination and planning services for both wedding and corporate VIP clients from start to finish, beginning with sales meetings to detailed planning and execution of events.
Utilized my experienced skillset in sales to secure bookings with VIP clients for our venues.

Events and Marketing Manager

White Barn - Edna Valley

Managed and controlled operations of all social media accounts, including the venue website, Instagram, Pinterest, and Facebook page, boosting the venue's social media presence to gain higher engagement rates across multiple platforms.
Developed and implemented new systems and strategies for sales, marketing, event, and administrative operations.
Orchestrated wedding day activities and managed timelines by overseeing and managing all vendors during events.

Front Desk Assistant

Cal Poly Conference and Event Planning

Managed administrative tasks, handled communication, assisted with correspondence and communication regarding current and future conferences and events.
Personally generated spreadsheets and designed fliers for Event Planners to utilize for campus events
Ran check-ins and assembled welcome packets for event attendees.

Junior Giants Ambassador

San Fransisco Giants

Oversaw all teams, scheduling, and events as an administrative manager for the youth baseball league in Lompoc, California as part of the Giants Community Fund aimed at providing a supportive, active, and healthy environment for children in underprivileged communities, instilling values in teamwork, confidence, and leadership skills.
Secured fields, created practice and game schedules for the entire league that accommodated all teams, in charge of hiring volunteers and coaches, planned events throughout the league season, tracked incentive programs for each team, oversaw practice and game day operations, designated league-wide rosters, generated an end of season executive report, highlighting how to make the program better for following seasons.
Managed and generated content for all social media accounts for the league including Instagram, Facebook, Snapchat, and Twitter.

Front Gate Lead for Wildflower Triathlon: developed a system for check-in and managed set-up, operation, and tear-down of the triathlon.
Aids Station Lead for Giant Race: planned how to efficiently run the water stations throughout the course in San Fransisco, was put in charge of 100+ volunteers.

Education

SEPT 2016 - JUNE 2020

Experience Industry Management major with

a concentration in Sports Management

Projects

Contact Me