In my senior year at Cal Poly, San Luis Obispo I took a Festival Management class. The final project for the class, which I worked on throughout the entirety of the quarter, was to create a fake festival to be held at Avila Beach Golf Resort, and I decided to create a 2-day country music festival.

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Included in the final project:

•  Artist lineup

• Event team roles

• Sponsor list

• Full event budget

• Year out through post-event event timeline

• Target audience

• Sponsorship pitch

• Full marketing plan from 9 months through post-event including sample social media posts and a giveaway

• Vendor list

• 5-page volunteer manual